![super player team fortress 2 super player team fortress 2](http://www.tmcheats.com/wordpress/wp-content/uploads/2013/06/team-fortress-21.jpg)
TF2 gets you to endow certain items from its store by letting you try them out, in game, for free. Relative to those who were not given a cup but instead asked how much they would pay for it to own it, those who already owned it placed a higher dollar value on the thing. The classic experimental example was when researcher Richard Thaler gave subjects a coffee cup, then shortly afterwords asked how much they would be willing to sell it for. The first thing I noticed is that the store is now making an interesting use out of something called “the endowment effect.” I’ve written about it before, and the quick version is that once we feel we own something, we value it more. You can buy different weapons and cosmetic items there, for prices ranging from just a few cents to …well, I’ll get to that in a second. Specifically, I’ve noticed two things in the store that capitalize on concepts I’ve written about here before.įor those of you who don’t remember, Team Fortress 2 is a class-based shooter that has gone free-to-play and supports itself through purchases in the Mann Co Store. In the course of poking around the Mann Co Shop I’ve been reminded that they have some pretty smart cookies over there at Valve and I for one welcome our new cookie overlords. I’ve gotten sucked back in to Team Fortress 2 (TF2) lately and taking notes of the changes that have happened since I last played.